Targeting tools

Maximise Direct Debit take up amongst your customers

Would you like to:

• Identify exactly which of your customers are more inclined to pay by Direct Debit?
• Spotlight which ones might take more convincing about automated payments?
• Discover what could motivate which customers to switch from other payment methods?

Well now you can, with the brand new suite of Direct Debit propensity models developed by Bacs in partnership with Experian, the global leader in information provision and analysis.

Using our exclusive Consumer Payments Survey data together with Experian’s indepth knowledge about UK consumers a number of off the shelf models have been created to enable you to do just that.

And for those organisations with their own Direct Debit intelligence a bespoke model can be developed to maximise the power of that information.

For more detailed information about the Direct Debit propensity model suite download a copy of the product information sheet.

Direct Debit propensity models (79Kb PDF)

If you would like to discuss how you can benefit from our Direct Debit propensity models please contact: Paul Thain on 0115 968 5159 or paul.thain@uk.experian.com