Bacs - a business superbrand

Bacs has been chosen to be a part of this years Business Superbrands publication, celebrating achievement in business-to-business branding.All brands represented in the publication have been highly rated by the independent and voluntary Business Superbrands council, which is made up of 17 eminent figures from the marketing and advertising industries.

The process of finding the UK's business-to-business branding champions started with an initial list of thousands of brands being compiled by independent researchers. A short list of 1,300 brands was generated from this for consideration and rating by the Superbrands council against the criteria quality, reliability and distinction.

Read the case study featured in Business Superbrands 2007 > (361 Kb PDF)
 

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