Get involved with collective marketing
Based on our success with the London Revenues Group we have developed a new creative theme, designed specifically for use in a collective environment, focusing on the migration of cheque payers to Direct Debit. We have used our expertise to develop campaign messaging that will appeal to prime targets for conversion – consumers who are ‘selective’ about which bills they pay by Direct Debit. While a ‘life-changing’ prize draw element creates interest and excitement, as well as providing a strong call to action.
This creative – evolved from the highly successful London initiative – is available to you. Find out what is available by downloading the campaign brochure.
What’s more, the Bacs team can provide advice on how this proven collective marketing approach can be applied across the UK. For more details of how Bacs can support your Direct Debit marketing campaigns, pleased contact Dawneth Perry, Market Sector Manager at firstname.lastname@example.org