Targeting maximises Direct Debit take up
Would you like to:
- Identify exactly which of your residents are more inclined to pay by Direct Debit?
- Spotlight which ones might take more convincing about automated payments?
- Discover what could motivate which customers to switch from other payment methods?
Well now you can, with the suite of Direct Debit propensity models developed by Bacs in partnership with Experian, the global leader in information provision and analysis.
Experian has already worked with a number of councils to create bespoke models based on their own Direct Debit intelligence which enabled these authorities to target their investment to where it is most effective. Read how Colchester Borough Council successfully used the data mining tool to leverage better results from their 2008 council tax bills campaign.
For more detailed information about the Direct Debit propensity model suite download a copy of the information sheet