Bacs highly commended for late payments campaign

Bacs Payment Schemes Limited (Bacs) has received prestigious marketing industry recognition for its on going work to raise awareness of the late payments issue in Britain, reinforcing its position as a leading voice for Britain’s SME community on this subject.

The campaign, which highlights the value of late payments owed to British SMEs, was highly commended by the judging panel at the recent Fresh PR Awards. Developed in close collaboration with Ware Anthony Rust, the campaign used national business research to position Bacs as lead commentator on the issue of late payments, while communicating the benefits of Bacs Direct Credit as an effective and efficient business tool to help manage cash flow.

Michael Chambers, managing director of Bacs, said: “Since its inception, our research has shown that the late payment of invoices has been a significant business consideration for British SMEs. Cashflow is a key priority for SMEs and even a minimal level of late payments can have a dramatic impact on their survival.  The continuing campaign is clearly focused on ensuring this critical issue is front of mind within the British business community and beyond.

“The recognition Bacs has received from the judging panel illustrates how important this campaign is and Bacs will continue to use research to drive awareness of the prevalence of late payment and the damaging effect it has on small businesses in Britain.”


For more information about Bacs late payment research please visit www.paymedirect.co.uk or contact the Bacs press office.