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Supporting billers with our new marketing toolkit

Graham Callaghan, Senior Business Development Manager, BacsPosted on 19 June 2017

​One of the most common questions I’m asked when speaking to billers is ‘How can I better promote
Direct Debit?’

While the benefits of switching customers to Direct Debit are clear, including cheaper and more efficient payment collection, increased retention rates, and more certainty over cash flow, it’s not
always simple - or the budget just isn’t available - to pull together a bespoke marketing campaign.

Not to mention the time it might take to come up with the campaign creative, the ‘big idea’ so to
speak, and putting in place the supporting activity required to get it off the ground.  In busy times, it’s easy to put it on the backburner, or simply add it to the list for next year – when other priorities come along, often business-critical, creating a campaign can often fall off the radar.

Well, we’ve listened to this feedback and Bacs’ new free-to- use marketing campaign toolkit has been launched to, we believe, go some way to alleviate this pressure, enabling organisations to quickly and easily build a campaign which effectively encourages customers to switch to the ease and convenience of Direct Debit.

The new marketing toolkit provides a range of customisable and free-to- use leaflets, images, and
other templates which promote the benefits and ease of Direct Debit to customers, while organisations can also take advantage of a marketing best-practice guide which offers useful tips and strategies to get the most out of any promotional activity.

For instance, have you considered offering a selection of payments dates to customers? Evidence
has shown that offering flexible dates can help to increase uptake in those paying by Direct Debit.

Or, perhaps incentivising customers to pay this way could boost sign-up rates?

We hope that the toolkit can help you get the very most out of Direct Debit. You can find out more,
including all the details on how to access it, here: