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New marketing toolkit launched to support billers promote Direct Debit

15.6.2017

A free, online resource to help organisations promote and increase Direct Debit sign-up has been launched by Bacs Payment Schemes Limited (Bacs), the company behind Direct Debit in the UK.

The new marketing toolkit provides a range of customisable and free-to- use leaflets, images, and other templates which promote the benefits and ease of paying this way to customers, while billers can also take advantage of a marketing best-practice guide.

The launch comes on the back of a record 2016 in which the number of Direct Debit payments continued to grow, surpassing the 4 billion barrier for the first time - with a total value of £1.3 trillion.

Collecting payments by Direct Debit is cheaper and more efficient than the likes of cash or cheque, avoiding the need for costly back-office systems, or time required chasing funds. For those paying this way it is quick, easy and convenient and means that there’s no worry over missing, or forgetting, to make a payment.

And now, more organisations can benefit from the advantages of increasing Direct Debit sign-up rates simply by registering at www.bacs.co.uk/marketingtoolkit to view and download the full range of resources from the innovative marketing toolkit.

Bacs’ Dawneth Perry, said: “We are always looking at new and helpful ways in which we can support organisations in making efficiencies when it comes to collecting customer payments.

“We know that launching a bespoke marketing campaign can be both costly and time-consuming, so we hope that organisations will take full advantage of this useful resource.”

Organisations interested in finding out more about the new marketing toolkit should email Dawneth at d.perry@bacsservices.co.uk or visit www.bacs.co.uk/marketingtoolkit​.

For further information contact our press office​.​​​

 

Notes to Editors:

About Bacs:

Bacs has been maintaining the integrity of payment related services since 1968, with responsibility forthe schemes behind the clearing and settlement of UK automated payment methods, Direct Debit and Bacs Direct Credit, as well as the provision of managed services for third parties, such as the Cash ISA Transfer Service, and the development, management and subsequent ownership of the Current Account Switch Service.

More than 120 billion transactions have been debited or credited to British bank accounts via Bacs since its inception; in 2016, nearly 6.25 billion UK payments were made this way, while a new record was also set in September 2016 with the number of transactions processed by Bacs in a single day reaching a high of 109.3million.

A not-for- profit entity which has maintained carbon neutral status since 2012, Bacs is a membership
company limited by Guarantee.

For further information please visit www.bacs.co.uk.

More about Direct Debit:

A Direct Debit is an instruction from a customer to their bank or building society authorising an organisation to collect varying amounts from their account, normally for regular payments for everything from household bills to charitable donations. Almost nine out of 10 British adults have at
least one Direct Debit commitment, with 73 per cent of household bills paid this way; 62 per cent of
people in GB prefer to pay most bills by Direct Debit, and the number of people who feel positively towards Direct Debit reached 77 per cent in 2016. Over 4 billion Direct Debits were processed in 2016, and Direct Debit payments are protected by the Direct Debit Guarantee, a money back consumer safeguard.

For more information about Direct Debit, visit www.directdebit.co.uk.

More about Bacs Direct Credit:

Bacs Direct Credit is a simple, secure and reliable service, which enables organisations of all sizes to
make payments direct into a bank or building society account - unlike cash or cheques, Bacs Direct
Credit payments cannot be lost, stolen or delayed in the post. There are more than 150,000 organisations in the UK using Bacs Direct Credit; while it has been widely adopted to pay benefits, wages and salaries – nearly 90 per cent of the country’s workforce is paid this way and one billion benefit payments are made via Bacs Direct Credit – it is also the payment method of choice for a range of other applications such as pension payments, employee expenses, insurance settlements, dividends and refunds.

Bacs also owns and manages the Current Account Switch Service, as well as operating the Cash ISA Transfer Service and the Biller Update Service. Find out more here.