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Direct Debit marketing campaign toolkit


For your organisation Direct Debit is an efficient and cost effective method of collecting payments from your customers. And for your customers paying this way is quick, easy and convenient and means they don’t have to worry about missing, or forgetting, to make a payment.

You may be considering running your own marketing campaign to get more of your customers to sign-up to pay by Direct Debit. Whether they are new customers and paying you for the first time, or existing customers who you want to convert to paying by Direct Debit from other payment methods, our free and easy to use toolkit can help you to plan, build, run and assess the effectiveness of your campaign.

The toolkit includes a range of resources, including customisable promotional materials, and is designed to be flexible so you can adopt a “pick and mix” approach, using the contents as you need, depending on what your campaign is designed to achieve.

The Little Bacs guide to Promoting Direct Debit is our best practice guide, providing some powerful techniques to help you get the most out of your campaign.

​For further information about this toolkit please contact us​.



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Information Hub
Minimize Direct Debit marketing campaign toolkit
  • BACSDDIs and Logos

    ​​Direct Debit logos, DDI designs and guidelines for use

  • PDFDirect Debit brand guidelines

    ​Guide to assist with the use of the Direct Debit logo on marketing literature and the design of a Direct Debit Instruction (DDI)

  • WWWDirect Debit website

    ​Everything you need to know to effectively manage your payments. Including advice to help solve common issues

  • BACSBacs training

    ​Materials and courses to help organisations properly train their staff in all elements of payment products 

  • BACSFacts and figures

    ​A range of statistics published by Bacs

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