We use cookies on our website to provide you with the best possible online experience. By continuing to use this site, you give consent for cookies to be used. Please read our cookie policy for more information and details on how to change your preferences. Cookie Policy.
We have been supporting Direct Debit promotion for many years. As a result, we have a wealth of information to hand, that you can use to help develop effective marketing campaigns promoting the benefits of automated payments.
Different customers have different reasons to buy in to Direct Debit. And they fall into four clear groups: preferers, selectives, reluctants and will nots/cannots.
Recognising your target audience is one thing. Finding out what motivates them is another. We have developed some advice to help you target the right customers, with the right message.
Our top ten marketing tips designed to get your Direct Debit sign up campaigns off to the best possible start.