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Marketing the Schemes

​​​​​​We have been supporting Direct Debit promotion for many years. As a result, we have a wealth of information to hand, that you can use to help develop effective marketing campaigns promoting the benefits of automated payments.


Marketing tips

Our top ten marketing tips designed to get your Direct Debit sign up campaigns off to the best possible start.​

Specific audiences

Recognising your target audience is one thing. Finding out what motivates them is another. We have developed some advice to help you target the right customers, with the right message.

Marketing campaigns​

Direct Debit marketing campaigns can increase sign up rates significantly. 

Links to extra information relating to the page you are on
Information Hub
Minimize Marketing the Schemes
  • BACSFacts and figures
    A range of statistics published by Pay.UK
  • WWWDirect Debit website
    Everything you need to know to effectively manage your payments. Including advice to help solve common issues
  • BACSeLearning tools
    A range of eLearning tools designed to encourage best practice for employees of organisations who offer Direct Debit
  • BACSLittle Bacs Guides
    A suite of simple, straight forward guides covering a range of subjects and best practice advice​​​
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