We have been supporting Direct Debit promotion for many years. As a result, we have a wealth of information to hand, that you can use to help develop effective marketing campaigns promoting the benefits of automated payments.
Different customers have different reasons to buy in to Direct Debit. And they fall into four clear groups: preferers, selectives, reluctants and will nots/cannots.
Recognising your target audience is one thing. Finding out what motivates them is another. We have developed some advice to help you target the right customers, with the right message.
Our top ten marketing tips designed to get your Direct Debit sign up campaigns off to the best possible start.
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