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Marketing the Schemes

​We have been supporting Direct Debit promotion for many years. As a result, we have a wealth of information to hand, that you can use to help develop effective marketing campaigns promoting the benefits of automated payments.

 

Customer profile

Different customers have different reasons to buy in to Direct Debit. And they fall into four clear groups: preferers, selectives, reluctants and will nots/cannots.

Specific audiences

Recognising your target audience is one thing. Finding out what motivates them is another. We have developed some advice to help you target the right customers, with the right message.

Marketing tips

Our top ten marketing tips designed to get your Direct Debit sign up campaigns off to the best possible start.​

Marketing campaigns

Direct Debit marketing campaigns can increase sign up rates significantly. See some of the fantastic results that have been achieved.

Links to extra information relating to the page you are on
 
Information Hub
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  • BACSFacts and figures
    A range of statistics published by Bacs
  • WWWDirect Debit website
    Everything you need to know to effectively manage your payments. Including advice to help solve common issues
  • BACSeLearning tools
    A range of eLearning tools designed to encourage best practice for employees of organisations who offer Direct Debit
  • BACSDirect Debit for Dummies
    Short training booklet designed to help contact centre employees get to grips with Direct Debit in less than ten minutes
  • BACSPress releases
    Last 12 months press releases from Bacs
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